The US spirits industry has applauded the UK’s decision to suspend retaliatory tariffs on American rum, brandy and vodka once it leaves the EU on January 1.

The US government has announced that the existing 25% tariffs will remain on single malt Scotch for the foreseeable future.

American whiskey exports to EU have decreased by a third since the bloc imposed a 25% retaliatory tariff in June 2018.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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